Bringing Branding to Life: Dayanna from Guatemala Inspires Assumption Girls Study Tour

Dayanna and Paula

As part of our ongoing mission to empower young women through real-world learning, the Academy of Entrepreneurs proudly invited branding expert Dayanna, an entrepreneur and international student from Guatemala currently studying in Sydney, to lead a special workshop for our Assumption Girls Study Tour. Her session focused on personal branding and the power of storytelling—giving students practical strategies to own their voice, express their purpose, and present themselves with confidence in a competitive world.

Why is branding so important? 

Because in today’s interconnected society, how you show up matters. Branding isn't just about logos or visuals—it's about identity, impact, and influence. Dayanna’s inspiring journey, combined with her practical tools, showed our students that branding is a vehicle for women’s empowerment, helping them turn their passions into platforms and their voices into leadership. These girls didn’t just learn branding—they learned how to boldly own their space in the world.