Empowering Young Changemakers: Branding & Digital Marketing Masterclass at AIS Jakarta

Academy of Entrepreneurs
Oct 24
2 min read

This week, 79 bright students from Australian International School Jakarta joined a hands-on Startup Branding and Digital Marketing Masterclass — an action-packed day designed to ignite their entrepreneurial spark.

The session was led by Josef, an AE Teacherpreneur specializing in high school entrepreneurship, financial literacy, and innovation, together with Cris, the inspiring founder of Rescue 2000 — an award-winning NGO that built over 100 homes for families living in poverty through viral TikTok campaigns.

Step 1: Building a Brand with Purpose

Students began the day by crafting their value proposition — the heart of any strong brand. They explored:

Branding perceptions & storytelling
Target audience mapping
Personal vs. business branding
Crafting a unique message that connects emotionally

Step 2: Un Poco Logo — AI-Powered Logo Design

Using AI logo generators, students designed their own company logos. They learned:

The psychology of colors and shapes
How visual identity impacts trust and engagement
How to transform a business name into a recognizable brand

This hands-on activity gave students their first tangible brand asset — a logo they can use for future projects.

Step 3: Social Media Spotlight — Instagram & TikTok

With Cris sharing his real-world success using TikTok to mobilize communities, students explored:

Social media branding fundamentals
Instagram branding tips
How customer online habits influence campaigns
Creating scroll-stopping content with purpose

The energy in the room skyrocketed as students brainstormed campaign ideas to make real impact.

Step 4: Mastering Newsletters & Digital Campaigns

Students then transformed their ideas into marketing strategies, learning:

Online marketing strategies
Digital marketing channels (email, word-of-mouth, social)
How to write headline-grabbing newsletters
How to launch their first campaign using Mailchimp

Step 5: Make Your WIX!

The masterclass wrapped up with students building their first business websites using Wix. They discovered how a website can:

Showcase their brand
Act as a 24/7 marketing tool
Bring their entrepreneurial ideas to life online

Turning Ideas into Action

By the end of the session, students left with:

A clear brand identity
A social media strategy
A live website
And, most importantly, the confidence to launch their own ventures.

This masterclass is part of the Academy of Entrepreneurs’ mission to empower young people to become changemakers — turning creative ideas into powerful impact.